Urban Electric London

Urban Electric is an innovative lighting design practice providing adaptive architectural lighting concepts for temporary Installations.
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Our ethos is to provide lighting solutions intelligently with minimal intrusion, placing primary importance on style and innovation with the means of light to stimulate, excite and inspire.

At Urban Electric our agile outlook to lighting and attention to aesthetic detail represents the combined experience of our specialist team. We provide thought-provoking lighting concepts across the fields of architecture, art installations, photography, exhibitions, parties, presentations and showcases.

Our skill and ability has defied barriers and pushed the boundaries of scale. Transforming spaces from luxury venues to industrial locations with a sense of momentary magic for lasting visual impressions that linger in the memory.

With our appreciation of the philosophy of light to redefine spaces, we challenge mainstream industry standards, developing visible light communication that can meet even the most complex aesthetic and artistic requirements.
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FIREFLIES
UV 365
FENDI
LONDON
SAMSUNG
THE NIGHT REIMAGINED
ANSELM KIEFER
WHITE CUBE GALLERY
ICA
ARNOLD & HENDERSON
ADIDAS
THE SPEED FACTORY
LIGHT SHOW
LASER FIREWORKS
ZAHA HADID
VITRA CAMPUS
MULBERRY
FENDI NEW YORK
MADISON AVENUE STORE LAUNCH
GAS WORKS LIGHT SHOW
BETHNAL GREEN IMPERIAL GAS WORKS
JOHN LOBB
AW17 PRESENTATION
MARQUES ALMEDIA
SS16
MILAN DESIGN WEEK
TOM DIXON
GILES AW15
AW15
FENDI ROME
FENDI HQ
GILES
AW14
MAJOR LAZER
LIGHT SHOW
JIMMY CHOO
SS15
FERRARI
SOMERSET HOUSE
MR HARE
MENS COLLECTION
JOSEPH
AW14
GRACE JONES
BRITISH VOGUE
LASER TREE
KINGS CROSS
SACAI PARIS
SS15
RAVE IN A BOX
BISTROTHEQUE
RAF SIMMONS
KVADRAT
MIU MIU
MIU MIU CLUB CAFÉ ROYAL
SIMONE ROCHA
AW15
CLARIDGES
STUDENT SHOWCASE
352653498.1677ed0.8870ec7cbc99411a9b7da39f7b4da7e2
https://www.google.com/maps/place/15+Wadeson+St,+London+E2+9DR,+UK/@51.5340538,-0.057805,17z/data=!4m5!3m4!1s0x48761cdd1acc7305:0xd8f06c285198edc2!8m2!3d51.533947!4d-0.056539
Registered address:
Finsgate 5-7 Cranwood Street
London EC1V 9EE 

Urban Electric
15 Wadeson Street
London E2 9DR

CLIENTS

HERMES,  LOUIS VUITTON,  CHANEL, Miu Miu,  PRADA,  RAF SIMONS,  Jimmy Choo,  Giles,  GAP,  H&M,  & Other Stories,  Acne,  JOSEPH,  HUNTER,  Matthew Williamson, BURBERRY,   Sacai, Rick Owens, SIMONE ROCHA, Bally, Marques Almedia, Creatures Of The Wind, Net-A-Porter, FENDI
FERRARI, Bentley, Caterpillar, Watches Of Switzerland, IWC, Nintendo, Orange, SAMSUNG, Moet, ADIDAS
Grace Jones, Vogue, MTV Awards
ZAHA HADID, Saatchi Gallery,  WHITE CUBE,  Damien Hirst,  Anish Kapoor, Jake & Dinos Chapman, Damian Hirst, Anish Kapoor, THE DESIGN MUSEUM, The Photographers Gallery, TOM DIXON
CASE STUDY 1 Zaha Hadid - Vitra Fire Station

To commemorate the twentieth anniversary of Zaha Hadid’s famous Vitra Fire Station in Weil am Rhein, Germany. Urban Electric was appointed by events production company 6up, to create a bespoke environment for a Basel Biennale reception dinner. The intimate event was in honor of a new installation by the architect called Prima commissioned by crystal manufacturer Swarovski.

An initial meeting was held with the designer from Zaha Hadid, to determine detailed information regarding the structural qualities of the project. Urban Electric recognised that the unusual structure of the Vitra Fire Station was comparable to ancient neolithic stone formations, featuring beautiful geomantic avenues and solar alignments. From this finding came the inspiration to expand the environment using high lux film lighting from Germany to create the effect of artificial sunlight, enhancing the building’s obliquely intersecting concrete planes. The natural internal avenues were intentionally overlit, representative of a blinding sunset. The immediate open public space of the fire station was left clean and pristine.

The movements of the at-table service and gourmet kitchen were enhanced leaving guests in a comfortable twilight drawing prominance towards the underlit prima sculpture on the building’s open face. The two banqueting tables were precision lit by integrating ‘Dedo-heads’ into the original lighting tracks suspended from the ceiling. To honour the design process of the building, Primas transulcant reflective surfaces were illuminated with LED technology, creating a suitable prestigious scene.

CASE STUDY 2 Samsung Galaxy S9 - The Night Reimagined

To mark the launch of the Samsung Galaxy S9 and S9+ phones, Advertising Agency BBDO approached Urban Electric with a brief to design a large-scale installation to wow London with light.

Urban Electric conceived the idea to transform the London skyline, by projecting a rainbow of soft laser light over the River Thames, using large state-of-the-art reflective panels called Lightstream ®. To maximise the viewing angle and alter its multi-coloured perspective, the light would diagonally change trajectory and twist in the night sky. Designed to demonstrate the capabilities of the Samsung S9 camera to a considerable audience, this never-seen-before amalgamation of technologies and creative art on an unprecedented scale would become a world first.

Working from a Tower Bridge location, the immediate challenge was to establish a suitable stop point for the laser light; The Civil Aviation Authority were consulted at length to gain approvals for safety standards, due to low flying aircraft landing at Heathrow and City airports. A short-list of potential landmarks was drawn up and after much consideration with the support of management, Broadgate Estates, the iconic Leadenhall building was decided upon - By reason of its distinctive height, the epic potential for casting laser light and pivotal position in the heart of the city.

With health and safety of paramount importance, a detailed analysis had to be conducted by Urban Electric to form the most comprehensive risk assessment, ensuring conditions and restrictions were adhered to. From the initial brief, the design process included concept development, collaboration with the client, on-site viability assessments, and a studio client workshop. A full-scale mock-up on site defined the solution and finally, full in-house production of all location logistics was conducted.

Throughout the live production, Urban Electric worked together with the Leadenhall engineers, the upper mechanical floors of the building were locked down and laser light directed at them, illuminating the city for three nights with spectacular colour enhanced by the complex combinations of movement and intensity, creating magnificent iridescent effects and an ethereal spectacle.
CASE STUDY 3 Jaeger-Lecoultre

Urban Electric was assigned by leading Swiss watchmaker Jaeger LeCoultre to collaborate on an opulent reveal of their new collection of luxury timepieces.

In keeping with the brands prized authenticity and heritage, an intimate mirrored lounge in the heart of London’s Mayfair was optioned as the venue, guests were invited to discover the collection and pay tribute to the expertise and craftsmanship of the watchmaker.

A client workshop hosted by Urban Electric was scheduled with the creative team at Jaeger LeCoultre to explore a unanimous design concept for the event. The outcome was to present the exhibition in four large hero display cabinets using soft laser optical targeting to spotlight the wristwatches.

Real-time analysis of viewing angles and reflections were simulated, the creative programming followed. The composition of the internal cabinets LED sources and remote laser lighting were key to sign off on the creative direction of the project.

Unusually, yet essentially, rigging attachments to the venue required exclusive use of vacuum suction for the equipment in order to conform to the highly restrictive parameters that were insisted by the venue. Refinement of the angles of illumination ensured the true depth of colour would be visible under scrutiny. Balancing the internal broad CRI with the external laser FX source.

Choreographed to the clients satisfaction and pre-programmed ahead of launch, brand graphics were integrated and laser projected on the evening, offering a unique experience for guests to reflect on some moments of illusion and timeless luxury.
Zaha Hadid - Vitra Fire Station

To commemorate the twentieth anniversary of Zaha Hadid’s famous Vitra Fire Station in Weil am Rhein, Germany. Urban Electric was appointed by events production company 6up, to create a bespoke environment for a Basel Biennale reception dinner. The intimate event was in honor of a new installation by the architect called Prima commissioned by crystal manufacturer Swarovski.

An initial meeting was held with the designer from Zaha Hadid, to determine detailed information regarding the structural qualities of the project. Urban Electric recognised that the unusual structure of the Vitra Fire Station was comparable to ancient neolithic stone formations, featuring beautiful geomantic avenues and solar alignments. From this finding came the inspiration to expand the environment using high lux film lighting from Germany to create the effect of artificial sunlight, enhancing the building’s obliquely intersecting concrete planes. The natural internal avenues were intentionally overlit, representative of a blinding sunset. The immediate open public space of the fire station was left clean and pristine.

The movements of the at-table service and gourmet kitchen were enhanced leaving guests in a comfortable twilight drawing prominance towards the underlit prima sculpture on the building’s open face. The two banqueting tables were precision lit by integrating ‘Dedo-heads’ into the original lighting tracks suspended from the ceiling. To honour the design process of the building, Primas transulcant reflective surfaces were illuminated with LED technology, creating a suitable prestigious scene.

Samsung Galaxy S9 - The Night Reimagined

To mark the launch of the Samsung Galaxy S9 and S9+ phones, Advertising Agency BBDO approached Urban Electric with a brief to design a large-scale installation to wow London with light.

Urban Electric conceived the idea to transform the London skyline, by projecting a rainbow of soft laser light over the River Thames, using large state-of-the-art reflective panels called Lightstream ®. To maximise the viewing angle and alter its multi-coloured perspective, the light would diagonally change trajectory and twist in the night sky. Designed to demonstrate the capabilities of the Samsung S9 camera to a considerable audience, this never-seen-before amalgamation of technologies and creative art on an unprecedented scale would become a world first.

Working from a Tower Bridge location, the immediate challenge was to establish a suitable stop point for the laser light; The Civil Aviation Authority were consulted at length to gain approvals for safety standards, due to low flying aircraft landing at Heathrow and City airports. A short-list of potential landmarks was drawn up and after much consideration with the support of management, Broadgate Estates, the iconic Leadenhall building was decided upon - By reason of its distinctive height, the epic potential for casting laser light and pivotal position in the heart of the city.

With health and safety of paramount importance, a detailed analysis had to be conducted by Urban Electric to form the most comprehensive risk assessment, ensuring conditions and restrictions were adhered to. From the initial brief, the design process included concept development, collaboration with the client, on-site viability assessments, and a studio client workshop. A full-scale mock-up on site defined the solution and finally, full in-house production of all location logistics was conducted.

Throughout the live production, Urban Electric worked together with the Leadenhall engineers, the upper mechanical floors of the building were locked down and laser light directed at them, illuminating the city for three nights with spectacular colour enhanced by the complex combinations of movement and intensity, creating magnificent iridescent effects and an ethereal spectacle.
Jaeger-Lecoultre

Urban Electric was assigned by leading Swiss watchmaker Jaeger LeCoultre to collaborate on an opulent reveal of their new collection of luxury timepieces.

In keeping with the brands prized authenticity and heritage, an intimate mirrored lounge in the heart of London’s Mayfair was optioned as the venue, guests were invited to discover the collection and pay tribute to the expertise and craftsmanship of the watchmaker.

A client workshop hosted by Urban Electric was scheduled with the creative team at Jaeger LeCoultre to explore a unanimous design concept for the event. The outcome was to present the exhibition in four large hero display cabinets using soft laser optical targeting to spotlight the wristwatches.

Real-time analysis of viewing angles and reflections were simulated, the creative programming followed. The composition of the internal cabinets LED sources and remote laser lighting were key to sign off on the creative direction of the project.

Unusually, yet essentially, rigging attachments to the venue required exclusive use of vacuum suction for the equipment in order to conform to the highly restrictive parameters that were insisted by the venue. Refinement of the angles of illumination ensured the true depth of colour would be visible under scrutiny. Balancing the internal broad CRI with the external laser FX source.

Choreographed to the clients satisfaction and pre-programmed ahead of launch, brand graphics were integrated and laser projected on the evening, offering a unique experience for guests to reflect on some moments of illusion and timeless luxury.